This is an archived project - some of these projects are old and not good so theyre here for educational and archival purposes only :)

Facebook Lettering 🐶

Ever took a selfie? Me too, every single day. I worked on some words to put on top of your photos for Facebook's product.

Like any graphics going on top of a photo that could be.. anything, there's the challenge of contrast and clarity at any size and in any environment. I tried my best to deal with these hurdles cleverly and uniquely, and not just rely on outlines to define the certain contrast whether it be dark or light backgrounds.

The result is a boat load of fun words to go along with the many other stickers and frames I've worked on for the team!

Process & Sketches

Nailing the contrast and keeping things simple was definitely the challenge here. For me, I tend to get into some real fine details with my illustrations which in certain cases can detract from the whole silhouette. The trick here was to keep that fun detail without diminishing the silhouette from a quick glance. You can see here a few of these that I really pulled back on with the help of my art director over at Facebook.