Part of DonorsChoose.org’s redesign and brand updates, they needed some illustration work done for a set of cohesive, strong and versatile badges / icons for an array of uses.
These badges are used to help create a fun, playful, but structured way to quickly realize which subject a particular entry belongs to via form first, then color as a secondary.
DonorsChoose.org has helped raise almost $400,000,000 from over 2,000,000 citizens for public schools in need of project funding. Learn more about DonorsChoose.org
Art Direction by Dan Betz
As an aside, we wanted to update the logo without going in any drastic new directions. So sticking with the current's general concept, we created something I think is a lot more concise and strong while remaining warm friendly and with some youth. Below and aside are is some of the logo evolution as well as the old and new side by side.
Left old, middle & right new