by Kirk Wallace
Kirk Wallace, trzown | Freelance Illustrator & Graphic Designer, Boston Massachusetts
Art prints, t-shirts, stickers etc for sale. Illustration & graphic design by Kirk Wallace
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Monica Justesen Photography

Complete creative branding for Monica Justesen Photography - a widely traveled but currently Boston-based Photographer with a focus on an organic process relying on nature as her tool to tell whatever story you need with pictures.

 

Monica Justesen Photography Branding

Monica Justesen is a photographer focusing on saving crucially special moments forever. She works with clients closely to help bring out their vision and organize them into understandable and tangible direction. Monica works with clients that become friends and leave a project feeling accomplished, warm and full of memories in both head and photo. Putting her love into every shoot or package she sends, we tried to carry that forward in the whole aesthetic.

The branding was based on her gift of using as much of what nature will provide as a studio, be it natural lighting, perennial vignettes, etc. In other words, not relying heavily on photoshop and artificial lighting.

We used more delicate colors to help lighten the brand, and revolved the marks around her expert background in exploring and guiding rafts down rivers for some years of her life, while living out in the woods.


Brand ID Assets

Photography logo in use on portrait photo
Typography
 
Colors
 
 

Website


Business Cards