Samsonite Lite Luggage
I was brought on board to help out Connelly Partners with a digital / social ad campaign for Samsonite's new super lightweight luggage. The concept is clear, and the imagery reflects that. Additionally, these images were used for some in store / pos signage.
We took things a bit further and added motion to these images, which makes everything a lot more shareable online and more fun to see on social media platforms.
Agency: Connelly Partners
Motion: Latham Arnott