I'm always thrilled to bring a figure to life whether it be a quick sticker pack or little avatar, to mascots fabricated into costume. Often a character is a wonderful asset to a brand. It's often argued that a mascot can be more recognizable than a primary logomark (think Tony the Tiger). Other times it can the logo (Pringles). Barbie, Kool-Aid Man, Pillsbury Doughboy, etc are all wonderful examples of timeless and invaluable character design.

In our growing digital world, we have the fortune to advertise with motion where ages ago it wasn't possible. Things like simple looping gifs have been proven to receive much more interaction from users than still images. Furthermore, we are entering a world where full on short films can be used as tools for advertising.

I've had the fortune to work as an art director on many projects, learning more and more each time. While there's great value in being on the front lines of a project, sometimes being able to convey your vision to a team is paramount. I'm happy to hop in and help develop and guide a visual style for a project just as well as execute.

Cereal Boxes, just hire me for one.

It's been fun working with a range of projects small and large. Picking up a network of fellow creatives along the way, I've got a bag of friends to bring on for projects where I may need an extra hand or 10. I've brought in lettering experts for consultation, musicians for gig poster projects, UI/UX designers for product illustrations, etc. I'm happy to join with your team temporarily or create one of my own to get a project done.

Designing for small screens is a task in itself. Naturally a beautiful oil painting can't be shrunk down to 30mm and be legible. With icon design large or small, it's important to create a visual language and execute based on market and use case. Many times a brand gets stuck with a fragmented set of icons that doesn't look like they belong to the same family. Other times they look too stock and boring. Check out some successful projects here.

The last decade has changed the way illustrators are hired thanks to the internet and digital tools. Thinking about the largest companies in our day to day life we realize most of these projects have a need for illustration and they all need to be ownable. Snapchat filters, Facebook stickers, Google's onboarding flows, etc all are wonderful examples of artwork that serves a valuable purpose but sometimes go unnoticed.

Advertising has taken new form the last 5 years or so. With social media and web traffic in general at an all time high, it's often an incredibly powerful marketing opportunity. Who says ads need to be lame and boring? Some of the best ad campaigns have been carried out in a fun way through social media.

The easiest way to let a project fall flat on its face is pairing perfect illustration or design with the wrong type treatment or lettering. Illustrated lettering allows us to create the perfect vibe and effect to compliment a design and display a strong message.

Underlying all of these specialties is the thread of "appropriate" &mdash To me it's of the utmost importance that we first diagnose the situation, then prescribe the solution, and finally implement. I take great pride in carefully measured action. Be it selling a product, increasing visibility, or deconstructing a complex issue it's all a part of that same process.